"Competitive Analysis" Tutorials
Spying on the competition (in legal and ethical ways) is a time-honored business tradition, and the internet makes it easy. No matter what you’re trying to accomplish, looking at what your competitors are already doing is the first step to a profitable web site.
And you thought espionage was only for fortune 500 companies and American action films. Break out your tinted glasses and pull up your trench coat collar–we’re going hunting for the information your competitors would rather you not know about…
You’ve got competitors. Those competitors are using a number of marketing strategies to find their customers. What are those strategies? Are they having success? Sun-tzu, the Chinese General and Military Strategist, says “Keep your friends close, and your enemies closer.”
Here are a couple of tricks to find out where your competition is advertising and what sites are sending them traffic. If you know where they are getting their traffic from, you can place your site in the same places and hijack some of their traffic. If a couple of your competitors are using the [...]
Wouldn’t it be nice if you knew what sites your competitor’s visitors also like to visit? What could you do if you knew where they came from before they visit your competitor’s site and where they go afterward?
Want to know how to find new customers before your competition even knows they exist? Here’s how it works:
There are a couple of ways you can get a quick feel for a web site and how important it is. If you want to compete in the search engines with a competitor, if you’re deciding whether to try and get backlinks from a particular site, or you want to get a feel for how [...]
Backlinks (links from other people’s web sites that go to your site) are a major contributor to how well you rank in search engines. If you’re actively trying to build backlinks to your site, here’s a method to get more links coming into your web site through finding out where your competitors are getting theirs. [...]
The pages you see on your competitor’s web site are just the pages they want you to see. Very often there is a lot of information on their site that they think you can’t find (and they wouldn’t want you to find), but you can find it. You’ll be surprised what you’ll learn about them… [...]
“Keep your friends close, and your enemies closer…” We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help us compete with–and beat the socks off–our competition? The internet can make this very easy. Here are some tips on how you can take advantage of the work [...]
You could sit down and brainstorm key words about your business, but why start from scratch? Why not start by seeing what key words your competition is using? If a number of your competitors are using certain key words, it’s likely because they’re getting results with them. Here are a few ways to find out [...]